Soplè, Indonesia’s rising short-video platform, is redefining how creators and communities engage in the digital era. Built as a homegrown alternative to global social media giants, Soplè is designed to empower Indonesia’s local voices and help content creators or “contentpreneurs” build sustainable businesses from their creativity.
By combining social engagement, video creation, and monetization tools, Soplè provides Indonesia’s digital generation with a platform that truly reflects and supports local culture.
Powering Indonesia’s Creator Economy
Unlike imported platforms that dominate Southeast Asia’s digital ecosystem, Soplè places Indonesian creators at the center of its mission. The platform enables contentpreneurs to build influence, connect with audiences, and monetize through integrated tools such as sponsorships, virtual gifts, and social commerce.
This localized approach ensures that creators are rewarded not just with visibility, but with economic opportunities tailored to their communities.
Championing Local Culture and Identity
Soplè is more than entertainment it is a cultural stage. By celebrating local languages, traditions, and perspectives, Soplè allows creators to showcase authentic Indonesian stories to a growing national and global audience. In doing so, the platform fosters a digital ecosystem where culture and commerce thrive together.
A Word from the Founders
“Our mission with Soplè is to give Indonesian creators a platform built for them, by them,”.
“We believe that the next generation of digital leaders will emerge not from imported platforms, but from local ecosystems that understand and uplift native voices. Soplè is here to make that vision a reality.”
The Future of Contentpreneurship in Indonesia
With Indonesia’s internet penetration crossing 77% and social media users surpassing 170 million, the demand for short-form content is at an all-time high. Soplè is positioned to capture this momentum by empowering creators to move from passive content creation to active entrepreneurship.
As the platform grows, Soplè aims to expand its creator monetization programs, introduce new AI-driven recommendation tools, and establish partnerships with local brands and agencies to strengthen Indonesia’s creator economy.